Hannah RookeAug 14, 20232 minTop tip to transform your copy: Don't bury your message.I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...
Hannah RookeJun 22, 20231 minAre you waving or drowning?Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...
Hannah RookeMay 24, 20232 minCopywriting - Better when it's BonkersI really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...
Hannah RookeMay 19, 20231 minThe pen scratched...The pen scratched along the paper furiously, tirelessly trying to keep up with the ears and brain. Neurons firing, heart rate increasing,...