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Copywriters all have different approaches, overheads, skills, experience and productivity. So it's hard to compare like for like....

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...

I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...