Musings of a marketing copywriter

Every example of copy matters, whether it's an out of office, a website 404 message, your email signature. Your brand voice and messaging can (and should) be clear in every little bit of interaction. Here are some tips to make your out of office and other microcopy work harder.

Copywriters all have different approaches, overheads, skills, experience and productivity. So it's hard to compare like for like....

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...

I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...

The pen scratched along the paper furiously, tirelessly trying to keep up with the ears and brain. Neurons firing, heart rate increasing,...

The real process behind my metaphorical sausages.

We often see failure as negative, but it can be positive and is necessary for survival. By embracing and identifying failure, we improve.

Is it complement or compliment? It still catches me out but here are my top tips to help you choose wisely and understand the difference between these tricky two. Compliment = An act or remark showing your appreciation. Complement = from Latin ‘complete’. Makes something complete, whole or enhances it.

The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...

I grew up surrounded by intelligent, strong and respectful women. Most of my favourite teachers, extended family members and role models...

I have a love/hate relationship with autocorrect and AI typing software. It often helps make sense of less than nimble fingers. And I...

Everyone worries about money. Here are my personal and business experiences with added saving and sustainability tips.

To stand out in overflowing inboxes, emails have to get to the point - especially in B2B. Time is money after all. Here's an example...

Malapropisms, spoonerisms and eggcorns. What the terms mean and why it’s important for your SEO, writing and marketing. With funny examples.

Apologies for the blog silence since January - life has gotten in the way somewhat, with what can only be described as too much adulting....

We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...

It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...

The next exciting instalment of Buzzword bingo, examining the real meaning behind some of those words and phrases we all use too often or...

Here's the second collection of those words and phrases I read and hear which are commonly used incorrectly. They're tools within the...