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Buzzword bingo. Overused or misused words and phrases - part 3

  • Writer: Hannah Rooke
    Hannah Rooke
  • Nov 15, 2021
  • 2 min read

Updated: Jan 17, 2022

The next exciting instalment of Buzzword bingo, examining the real meaning behind some of those words and phrases we all use too often or incorrectly. Let's start with a particular favourite of mine which crops up in all sorts of unlikely places...


Literally graphic - open book

Literally

This is a tricky one as there are several definitions which may have brought about the confusion.

Definition:

1: In a literal manner. (He took it literally when I said he had egg on his face.)

2: An intensifier to make a statement more dramatic, or to emphasise truth even if it may seem false or exaggerated. (People were literally fighting for their lives.)

Problem: The most common misuse is definition 2. This occurs when people add 'literally' to a sentence to intensify a statement/emphasise truth but misuse it with a figurative meaning 'I literally died laughing'.

Overuse as an intensifier also diminishes the intended dramatic impact.

Alternative: Actually, really, genuinely. Or, remove use, particularly as an intensifier/truth emphasis.

Examples and suggested edits:

I literally died laughing. ~ I laughed so much it hurt. (Used as an intensifier but figuratively.)

I was literally hopping mad. ~ I was so mad. (Used as an intensifier but figuratively.)

It was literally the only thing I owned. ~ Believe it or not, it was the only thing I owned.


Up to speed graphic - speedometer

Up to speed

Definition: Being fully aware of the situation and having all the information available.

Problem: It’s cliché.

Alternative: Understand, comprehends, informed.

Example: I want to make sure we’re all up to speed with the strategy.

Suggested edit: I want to make sure everyone understands the strategy.


Solution graphic - test tube pouring into a flask

Solution

Definition: The answer to a puzzle, riddle or removing the difficulty from a complex problem.

Problem: It’s used too often in straplines or branding - particularly in the business sector - making it cliché. It’s sometimes misused as an adjective.

Alternative: Answer, result, key. Or avoid using altogether.

Example: We’ll provide your business tax solution.

Suggested edit: We’ll clarify the confusing tax world for your business.


Definition: Planning, getting everything organised or prepared.

Problem: Cliché. Unnecessarily wordy phrase. Can seem unprofessional or a little conspiratory.

Alternative: Organised, prepared.

Example: Let’s get our ducks in a row before the presentation.

Suggested edit: Let’s get prepared for the presentation.

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