PAST PROJECTS

I have worked with many clients across various sectors throughout my career. In every project, I carefully guided them to maximise their work and ensure the end-user remained the focus, as well as making sure the project ran smoothly. With my marketing experience, I add value to writing, making sure it's clear, accurate and effective. Have a look at a few examples of my work below.

iAbacus story mix.png

iAbacus

iAbacus is an online, self-evaluation and strategic planning tool.


They're a small, dedicated team with bags of passion but not enough time. I've worked with them for a while now on a variety of projects, helping them tighten up their comms and refocus for a planned expansion into the business market. All while easing the pressure and allowing them to focus their skills on sales and customer service.

There are still a few items poised to publish but the live example can be explored using the link below.

Kathryn Hill Photography website screen view
Kathryn Hill Photography website screen view

Website screen view of www.kathrynhillphotography.co.uk

Kathryn Hill Photography cake smash
Kathryn Hill Photography cake smash

Kathryn Hill Photography cake smash web page details

Kathryn Hill photography mobile
Kathryn Hill photography mobile

Mobile phone showing cake smash detail from www.kathrynhillphotography.co.uk

Kathryn Hill Photography website screen view
Kathryn Hill Photography website screen view

Website screen view of www.kathrynhillphotography.co.uk

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Kathryn Hill Photography

I provided copywriting, proofreading and marketing advice for Kathryn Hill Photography. A small, independent photographer based near Chesterfield, Kathryn specialises in newborn and toddler photography.

 

Kathryn needed some help to smarten up her copy and make it clear what parents could expect from the Cake Smash package she offers. Her images are beautiful and she's so calm and gentle with the children that we wanted to reassure parents that their children are in good hands and they'll get some fantastic keepsake images.

The Tower1
The Tower1

Extract of The Tower poem

The Tower1
The Tower1

Extract of The Tower poem

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The Tower Poem

I provided proofreading and some creative suggestions for a poem years in the making. A poem full of imagery and philosophical thinking, it was a provided a few challenges. I worked closely with the author by suggesting a few edits while trying to maintain his voice and literary rebelliousness.

KES DL cover comp
KES DL cover comp

Cover of KES DL leaflet being held

KES DL inner2
KES DL inner2

Inner spread of the KES DL leaflet

KES newsletter-mobile
KES newsletter-mobile

Mobile view of October 2020 e-newsletter

KES DL cover comp
KES DL cover comp

Cover of KES DL leaflet being held

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Kenyan Educational Support (KES)

As a trustee for Kenyan Educational Support (KES) I had particular responsibility for marketing communications from 2013. I helped develop the writing style and made things clearer and more consistent. I also smartened up the e-newsletter, updated online articles and created a range of literature.

The charity is now winding up as the scholars we supported are beginning to complete their education - with many successfully moving on to university.