INTRAsystems Sustainability Listicle
Championing sustainable practice with a customer-benefit angle.
Client: INTRAsystems
Project type: Sustainability listicle
Background: One of my regular clients, I write a wide range of materials for them as an extension of their marketing team. INTRAsystems manufacture entrance matting. It may not be sexy or glamourous but plays a vital role in any commercial building and there are more creative possibilities than you might think. And I can geek out about it with the best of them.
They’re an incredibly sustainable company but because it’s so ingrained within their ethos, they aren’t very good at shouting about it.
Objective: Highlight the many ways INTRAsystems are sustainable and can help clients meet their sustainability commitments.
Results: Initially intended as a blog post and series of social posts, it proved valuable enough to develop into a downloadable guide.
Feedback: "This is great. A very nice overview and easy to read, thank you.”
