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INTRAsystems

Thought leadership blog about Environmental Product Declarations (EPDs) and their benefits.

Client: INTRAsystems


Project type: Blog – thought leadership


Brief: Develop an existing blog to help architects and specifiers understand what EPDs are, how to use them in project specification and how to decide between products or suppliers.


Celebrate INTRAsystems products with EPDs and position INTRAsystems as a leader.


Problem: EPDs are new, complex and not fully understood.

Ideas: A total rewrite to cover key questions and reader benefits.

Suggestions for images and graphics.

Supporting evergreen social posts to publicise the blog.

Feedback: "Winning! LOVE THIS!!! Excellent, thank you."

You can read the full piece here.


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