Client: Pearcroft Homes and Developments
Project type: Brand voice, strategy and content writing for social media and web.
Background: Working with specialist agency Construction Marketing Experts (CME), I write regularly for this developer start-up. They’re a unique, independent developer in Buckinghamshire who build carbon neutral and net zero homes.
Objective: Capture the independent style, pioneering spirit and market-transforming proposition. Educate audiences about what net zero homes are and how impressive Pearcroft is for building them.
Appeal to a wide range of audience from investors to landowners, agents to home buyers.
Raise brand awareness, build excitement and drive investment.
Output: As part of a larger marketing strategy, I developed brand values, personality, writing style and a messaging matrix for this real challenger brand.
Results: Building on the marketing momentum with a consistent message and tone that reflects the people and product more accurately. Standing out from a sea of sameness in the housing developer world. Increased engagement and brand awareness thanks to my involvement. Media coverage nationally and locally.
Feedback: "Packs a punch as always."
“Brilliant!”
“Thank you all for your hard work and support for our business.”