Musings of a marketing copywriter

Every example of copy matters, whether it's an out of office, a website 404 message, your email signature. Your brand voice and messaging can (and should) be clear in every little bit of interaction. Here are some tips to make your out of office and other microcopy work harder.

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

The real process behind my metaphorical sausages.

We often see failure as negative, but it can be positive and is necessary for survival. By embracing and identifying failure, we improve.

Is it complement or compliment? It still catches me out but here are my top tips to help you choose wisely and understand the difference between these tricky two. Compliment = An act or remark showing your appreciation. Complement = from Latin ‘complete’. Makes something complete, whole or enhances it.

The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...

I have a love/hate relationship with autocorrect and AI typing software. It often helps make sense of less than nimble fingers. And I...

To stand out in overflowing inboxes, emails have to get to the point - especially in B2B. Time is money after all. Here's an example...

Malapropisms, spoonerisms and eggcorns. What the terms mean and why it’s important for your SEO, writing and marketing. With funny examples.

We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...

It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...

The next exciting instalment of Buzzword bingo, examining the real meaning behind some of those words and phrases we all use too often or...

Here's the second collection of those words and phrases I read and hear which are commonly used incorrectly. They're tools within the...

In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.