Musings of a marketing copywriter

Every example of copy matters, whether it's an out of office, a website 404 message, your email signature. Your brand voice and messaging can (and should) be clear in every little bit of interaction. Here are some tips to make your out of office and other microcopy work harder.

Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...

The real process behind my metaphorical sausages.

We often see failure as negative, but it can be positive and is necessary for survival. By embracing and identifying failure, we improve.

The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...

I have a love/hate relationship with autocorrect and AI typing software. It often helps make sense of less than nimble fingers. And I...

We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...

Is it only me or have we all forgotten how to talk to people following Covid-19 restrictions? Here's my perspective.