Musings of a marketing copywriter

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...

The real process behind my metaphorical sausages.

Is it complement or compliment? It still catches me out but here are my top tips to help you choose wisely and understand the difference between these tricky two. Compliment = An act or remark showing your appreciation. Complement = from Latin ‘complete’. Makes something complete, whole or enhances it.

We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...

It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...

In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.