Hannah RookeAug 14, 20232 minTop tip to transform your copy: Don't bury your message.I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...
Hannah RookeMay 24, 20232 minCopywriting - Better when it's BonkersI really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...
Hannah RookeMar 21, 20232 minSorry, sausages and gremlins.The real process behind my metaphorical sausages.
Hannah RookeJan 24, 20231 minCompliment or is it complement?Today (24 January) is National Compliment Day. The compliment or complement debate still catches me out, so here’s my little act of...