Musings of a marketing copywriter

Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...

The real process behind my metaphorical sausages.

The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...

Malapropisms, spoonerisms and eggcorns. What the terms mean and why it’s important for your SEO, writing and marketing. With funny examples.

It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...

In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.

Is it only me or have we all forgotten how to talk to people following Covid-19 restrictions? Here's my perspective.