Musings of a marketing copywriter

Every example of copy matters, whether it's an out of office, a website 404 message, your email signature. Your brand voice and messaging can (and should) be clear in every little bit of interaction. Here are some tips to make your out of office and other microcopy work harder.

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

To stand out in overflowing inboxes, emails have to get to the point - especially in B2B. Time is money after all. Here's an example...