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Equifax web copy

Web copywriting and strategic refresh

Working with Equifax’s agency, I redeveloped web copy for their existing and new Financial ID products. As part of a strategic review to update the customer journey, ensure continuity and clarify the content, the copy's purpose is to educate, improve leads and drive sales.

It was a tricky tightrope walk, balancing user experience and clarity with financial compliance, website functionality and brand style.

"Thanks so much for developing these. I look forward to seeing the finished pieces in situ."