Getting to the point

To stand out in overflowing inboxes, emails have to get to the point - especially in B2B. Time is money after all.
 
 Here's an example where PolicyBee get it right.
 *Short and clear messaging.
 *Refreshing tone - No corporate waffle.
 *Clear, focused structure.
 *Simple graphics to make the important info even more scannable.
 
 The product was competitive, but this just sealed the deal. 🚨 📢 New customer incoming.
 
 

 
 
 Image shows a PolicyBee email with the following copy:
 
 Hello Hannah
 
 You can get your professional insurance from just anyone. Which is exactly why you shouldn't.
 
 Instead, go to an expert broker that spoils you with service like this:
 
 (Graphic of a lightbulb) Always on Buy your cover when you like.
 (Pointing finger graphic) Poke us, we're real No call centre = no hanging around.
 (Graphic of a dictionary) Au revoir, language barrier Plain English not plain confusing.
 (Graphic of a crossed out pound sign) No admin charges Change what you like, when you like.
 (Graphic of Q and A in separate speech bubbles) Friendly, expert advice Everything you need and nothing you don't.
 
 The result is happy customers. Lots of them. Given the choice, wouldn't you rather be one?